Your website is an important piece of your digital marketing strategy. You can gather information from potential customers or it may be where sales take place. It helps your visitors discover what makes your company unique and why they should conduct business with you. From your marketing efforts, new customers will land on your website. This attention makes it one of the most valuable pieces of digital real estate that you own.
All the data collected on your website, marketing campaigns, and social media help determine the overall health of your digital marketing. With analytics, you can improve your digital marketing by learning about new opportunities or pull the plug on any ideas that are not working. With digital marketing you can track just about every action a user takes.
Search Engine Optimization
Search Engine Optimization or SEO is the practice of driving traffic to your website from search engines. SEO is an ongoing effort. There any specific tactics that you can implement to succeed. It requires many factors that must be evaluated and tweaked. All our websites are created with SEO in mind. We make sure that tags, headings, code, and website speed are top notch in order for you to have a head start. In addition, we also provide ongoing SEO that can keep your website at the top of search engines.
Email marketing is built on a list of visitors or customers who have subscribed to receive emails from your company. They’re interested in learning what you have to offer. This is a great way to educate potential and current customers. With email marketing, you can inform existing customers of new products, up-sell them to a more premium package, or even encourage them to share your business with others.
Content marketing is focused on creating articles and media that drive brand awareness, acquire new customers, and generate profits. Content marketing aims to educate your visitors about your products or services. In addition, because these articles are on your website, they can be structured with SEO in mind. You can also use these articles in other digital marketing such as social media or email marketing.
Social Media Marketing
Drive more traffic to your website and convert visitors to paying customers by leveraging social media. We can create posts and content specific to your industry and business. Visitors can then join in or create a conversation to drive brand awareness. Creative social media ads with a good strategy can be used which have the potential to transform your business.
Search marketing involves displaying ads on organic search results of search engines. These are sold on a Pay-Per-Click (PPC) model. With search marketing, the person searching has expressed intent – the person is actually searching for particular product or service, so the ad will be displayed depending on the bidding amount of the ad.
Display ads are banner ads or text that are displayed on a website that belongs to another person or company. If a person has searched for a product or service on Google, for example, this person will most likely see ads of similar products or services on another website. This of course also depends on the bidding amount among advertisers. Display ads are great because they can target your potential customers and help you convert them to paying customers.